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An economic assessment of ICT-related industrial policy

Executive Summary

Download the full study report

December 2009 (PDF, 2.4 MB)

Key findings

ICT-related industrial policy as defined in this report comprises policies for ICT innovation in ICT-producing industries and ICT adoption in ICT-using industries. Both should be consid-ered as two parts of the same coin to enhance the competitiveness of European industry as well as growth and employment in Europe.

Consider specificities of ICT R&D&I. ICT is different from other technologies in that it has shorter innovation cycles and a relatively higher need for investment into commercialisation as compared to R&D. Industrial policies could consider these differences and, for example, focus on commercialisation activities.

Downsides of R&D&I joint ventures. While joint R&D&I is normally considered as beneficial because it increases economies of scale and scope, industrial policy should also consider that companies involved in joint ICT R&D&I may use results to prevent market entry of competitors and to slow down innovation activities.

Conditioning of public R&D&I grants. A game theoretical analysis suggests that public grants for ICT R&D&I in joint European programmes should be conditioned on the firms' own investment, e.g. public funds are only granted for investments beyond a certain limit, and national governments should be prevented from establishing competing programmes and subsidising national firms.

Balancing SME policies. Theoretical considerations question whether policies to promote the participation of small and medium-sized enterprises in electronic value systems necessarily enhance efficiency. In particular, policy measures may imply that an inefficiently high number of SMEs remain active.

e-Business standards policies should take into account possible rent-seeking behaviour on the part of the companies meant to adopt the standards. Public entities should rather foster institutions like standardisation committees that do not rely on direct payments.

About this study

This is a report of a Sectoral e-Business Watch study about an economic assessment of ICT-related industrial policy. The study objectives are to describe current practices and trends in such policy, to analyse selected policy measures and to draw conclusions for developing industrial policy measures in the future.

The analysis in this report is based on a theoretical analysis, case studies, an expert survey, expert interviews and literature evaluation.

ICT-related industrial policy: definitions and current trends

ICT-related industrial policy is defined in this report as measures to promote ICT research, development and innovation (R&D&I) in ICT-producing industries as well as ICT adoption in ICT-using industries. The objectives of such policy are to foster competitiveness, growth and employment in the industries concerned (section 2.1).

This definition of industrial policy is open to different approaches which may be perfectly market conform. Possible instruments of ICT-related industrial policy include, as industrial policy in general, market regulation, infrastructure enhancement, financial incentives, and involvement in entrepreneurs' decisions.

The industrial policy of the European Commission (EC) combines horizontal and industry-specific approaches. Its objective is to "create the right framework for industry to thrive" without protectionism and subsidies. It is currently challenged to find appropriate answers not only to increasing global competition and climate change but also to the economic crisis (section 2.2).

ICT-related industrial policy of the EC

There is no defined "ICT-related industrial pol-icy of the EU"; the term has been introduced for this study. The EC's ICT innovation policy in-cludes for example ICT-related R&D&I under the seventh EU Framework Programme, in the Competitiveness and Innovation Programme, and in the European Research Area. Within DG Enterprise and Industry, the following activities are related to ICT and e-business adoption: the e-Business Support Network for SMEs (eBSN), support for ICT standardisation and standards adoption, initiatives to improve e-skills, and activities to create a favourable legal environ-ment for e-business (section 2.2).

The strategic priorities of the EC's ICT-related industrial policy have changed over the years, from co-financing ICT investments towards stimulating SMEs to explore the innovation potential of ICT and, more recently, supporting SMEs to develop their e-business strategy in cooperation with their business partners. A next shift may focus on innovation of key ICT and their adoption in companies of all sizes.

Study focus on ICT-producing and ICT-using industries

This report focuses on ICT-producing industries and on ICT-using manufacturing industries. The competitive position of European hardware and software producers is ambiguous. In some segments European firms are strong, for example in mobile phones and business software. In others Europe is weaker, for example in semiconductors and packaged software. A strategic challenge for the European software industry and policy makers is to strengthen Europe's competitive position in the course of a shift towards new paradigms such as the "internet of things" and the "internet of services".

ICT-using manufacturing industries have many characteristics in common. Their supply side is typically an important and fragmented business activity. As regards market structure, ICT-using manufacturing industries typically have at least some sub-sectors that are highly concentrated, with large dominating international players. As regards e-business adoption, large and medium-sized companies are typically better equipped with ICT and typically perform higher rates of e-business practice than micro and small companies (section 2.3).

Concept of the theoretical analysis

A theoretical analysis of selected ICT-related industrial policy measures is a key part of this report. The overall objective of the theoreti-cal analysis is to produce insights about strategies and behaviour of companies, Member States and the European Commis-sion when interacting about funding of ICT research, development, innovation and adoption as well as about the design of re-lated policies (section 4.1).

Three analyses are conducted, one related to ICT-producing industries, one related to ICT-using industries and one applying game theory to joint European R&D&I programmes:

  1. Policies to foster ICT R&D&I in order to promote commercialisation of enabling ICT. The term "enabling" refers to the opportunity to use ICT for continued innovation in the ICT industry itself as well as in other industries.
  2. Policies to enhance electronic value systems in ICT using manufacturing industries, which is important for the competitiveness of European industries. Issues of e-business standards adoption will also be touched as they are indispensable for effective e-value systems.
  3. Policies for establishing and conducting joint European ICT R&D&I programmes such as European Technology Platforms.

Theories applied in the analysis

The theoretical analysis is based on the following four theoretical approaches (section 4.1):

  • Game theory is the theory of strategic interactions ("games") between interdependent actors ("players"). The aim is to predict behaviour of players by looking at strategies which lead to outcomes no player seeks to change ("equilibrium").
  • Industrial organisation theory deals with strategic behaviour and interactions of firms and the structure of markets.
  • Market failure theory deals with situations in which free markets produce inefficient results. Market failures with respect to ICT innovation and adoption can be traced back to three factors: external effects, imperfect competition and imperfect information.
  • State failure theory deals with possible failures in governmental decisions, i.e. inefficient policies.

Theoretical considerations about ICT R&D&I

The importance of ICT for growth and employ-ment in Europe is undisputed. However, the EC sees a critical need for European ICT R&D&I to be better co-ordinated, concentrated and spe-cialised. Policies to tackle this problem involve intense cooperation between the European Commission, Member States and companies (section 4.3).

ICT R&D&I has some special features, which include short innovations cycles and relatively small investments for R&D but relatively high in-vestments for commercialisation. Further aspects include standardisation or compatibility issues between existing and new products or technologies as well the cost of imitating innovations of successful competitors. These characteristics of ICT R&D&I put large firms at a competitive advantage versus SMEs.

Potential state failure related to ICT R&D&I funding can be due to at least three reasons:

  • ICT R&D&I grants can be allocated inefficiently because incentive schemes for agents assessing firms' ICT R&D&I proposals are not necessarily efficient.
  • Companies involved in publicly supported R&D&I joint ventures may (mis-)use results of the co-operation to restrict competition.
  • The countries' R&D&I grants to national companies may be higher than compared to a situation in which countries coordinate their grants.

Considerations about ICT adoption for electronic value systems

Theoretical considerations question whether policies to promote companies' participation in electronic value systems necessarily enhance efficiency:

  • Policy measures which simply focus on the participation of SMEs in larger firms' digital supply systems may not alter the firms' investment decisions or may distort equilibrium market structures so that an inefficiently high number of SMEs remains active.
  • Large firms may opt for public policies which subsidise SMEs in order to ensure that their up- or downstream markets remain competitive.
  • International harmonisation can well be detrimental for large domestic firms which may induce national governments to stick to national solutions.

As regards policies to standards adoption, pol-icy makers need to be aware that companies may have strategic incentives to hide relevant information in order to reduce their costs of implementing a new standard or to receive di-rect grants (section 4.4).

Game theoretical considerations for joint European R&D&I programmes

The most important lessons for the European Commission are related to the optimal design of the framework conditions of joint ICT R&D&I programmes before their inception. The EC faces a dilemma: On the one hand it has to ensure that firms and national governments must find it profitable to participate at the outset; on the other hand the firms' and national governments' incentive to strategically exploit the programme once it has been created have to be as low as possible. Key insights from the analysis are that public grants for ICT R&D&I should be conditioned on the firms' own investment, e.g. public funds are only granted for investments beyond a certain limit, and that national governments must be prevented from establishing competing programmes and subsidising national firms (section 4.5).

Empirical findings

Empirical findings for this report support theoretical arguments. Three case studies were conducted.

A case study about the US Networking and Information Technology Research and Development (NITRD) programme shows a need for coordination of dispersed Federal activities to promote ICT R&D&I. In particular, it sheds light on the need to promote technology transfer not only from public organisations to the market, but also among public research organisations themselves (section 4.1.1).

A case study about the Korean IT839/u-IT839 master plans illustrate a massive public support to ICT R&D&I in this country, close intertwinement of public and private activities as well as support by a technology-friendly culture in the population. The master plans appear like a concerted activity targeting not only R&D but also venture capital and the educational system (section 4.1.2).

A case study about the initiative "Cluster Automotive Region Stuttgart (CARS)" illus-trates the practical importance of e-business adoption in order to remain part of the supply chains to large automotive manufacturers. It also highlights that the prevalence of proprie-tary e-business standards can be an important barrier to enhancing e-value systems (section 4.1.3).

Findings from an online expert survey with 46 respondents confirm that ICT R&D&I as well as e-business adoption in European industries need to be improved in order to enhance their competitiveness (section 4.2). The respondents saw a clear need for public policy to support ICT R&D&I and adoption. In fact, the majority of respondents found that the European Commission is focusing on the right issues but the policies were found to be insufficient in scope. The findings also suggest that there is a need for closer co-operation between the European Commission and the Member States in related policies and for clustering activities.

Policy implications

This study suggests a concept for developing ICT-related industrial policy that distinguishes between policy themes and counterparts. The principal themes are policies for ICT product innovation and policies for e-business adoption. The principal counterparts are companies and Member States. Taking these themes and counterparts together there are four distinct fields of ICT-related industrial policy. The study suggests twelve related specific implications (section 5.1):

European Commission ICT innovation policies towards companies:

  1. The companies' problem of appropriating the returns from newly generated knowledge and the consequent underinvestment into R&D&I from a societal perspective is a general argument for public support of ICT R&D&I.
  2. Since market introduction of new ICT products may be relatively costly compared to ICT R&D, public ICT R&D&I programmes may increase the contribution to commercialisation costs within companies - at least in SMEs which are facing disadvantages in this respect versus large firms.
  3. While cooperative European R&D&I may be beneficial to create synergies, public policy should also prevent inefficient collusion and restrict the scope of agreements in joint ICT R&D&I because dominant companies may use results from joint ventures to restrict market entry of other companies.
  4. In cooperative European ICT R&D&I programmes, the framework conditions should prevent later joining and leaving of companies in order to prevent self-serving behaviour.
  5. European Commission ICT innovation policies towards national governments:

  6. Coordination of national R&D&I policies and grants through the EU can help overcome inefficient grants, but coordination in joint European R&D&I programmes must be binding in order to prevent self-serving behaviour.
  7. The EC should balance the number of countries in R&D&I joint ventures because the efficiency of international joint ventures tends to increase with the number of countries participating but at the same time transaction costs and free-rider problems increase.
  8. National R&D&I programmes competing with joint EU programmes would be inefficient and prevent companies from participating in the EU-wide programme.
  9. European Commission e-business adoption policies towards companies:

  10. Since it may be economically rational for companies not to invest into ICT and e-business, the first step of policy making towards e-business adoption should be a clear understanding of the barriers to e-business adoption.
  11. Policies to support e-value systems should consider market structures and intentionally decide about the level of industry specificity.
  12. Policy makers could seek to indirectly support credible commitments of large firms versus small suppliers or customers when the small firms are meant to invest into relation-specific e-business solutions.
  13. Policies for standards adoption should take into account hidden intentions on the part of the companies, for example by fostering institutions like standardisation committees that do not rely on direct payments.
  14. European Commission e-business adoption policies towards national governments:

  15. The EC should seek to coordinate the adoption of e-business standards in Europe in order to prevent competing national standards that may reduce incentives of ICT-using companies to invest into e-business systems.

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