I am an e-seller located in Greece,am both selling via Auction sites and my personal online site.
Biggest problem is receiving payments from US and European clients.You either have to maintain a company in your Home country,create expensive merchant accounts,accept online credit card payments...e.t.c (US clients are very reluctant to give their credit card info to totally strangers)
OR
use some of the 3rd part online Payment services like Paypal.BUT...Paypal asks for a US based Bank account for 90% of International sellers.Except France,Germany and a few others...Due to the Patriot act after Sept. 11 NO US Bank will open you an account except you go personaly there (in US) and provide them with a pack of identifying documents (passport,Bank declarations,utility bills...)
Lets share our view on this matter...I made a wide research and am ready to help anyone who has the same problem.
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