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  The e-Business W@tch is an initiative of the
European Commission
Enterprise Directorate General
E-business, ICT industries and services.

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Logo_e-bsn.org
  The European e-business policies portal - a one-stop-shop, on-line environment for all European e-business initiatives.

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Logo_ebusinesslex.net
  The eBusiness legal portal offers information on all legal aspects of e-business, in particular for small and medium-sized enterprises (SMEs).

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Logo_emarketservices.com
  eMarket Services: a guide to B2B e-markets, co-funded by the the EC / DG Enterprise.

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e-Business Indicators    
The system of indicators

For a list of indicators see The selected indicators for the e-Business Survey 2003...

The e-Business W@tch relies to a large extent on its own (annual) European e-Business Survey, conducted among decision makers in firms from all European countries and size-bands.

The questionnaire used in the survey covers all relevant aspects including ICT infrastructure, e-business activity and impact. The questionnaire takes into account methodological work of the OECD on e-business and e-commerce.

Other sources used by the e-Business W@tch to collect data include:

  • Time-series from official industry statistics (mainly from Eurostat) for covering the economic background of sectors
  • Sectoral statistics as available from industry associations through reporting from their member organisations, mainly as an additional source for Sector Reports
  • Other statistics from secondary sources, such as special surveys other than the e-Business Survey, as far as they are helpful to consolidate findings or to fill gaps which the e-Business W@tch cannot deal with through own primary research activities

The set of e-business indicators covered by the annual decision-maker survey can be grouped into three main categories: infrastructure, activity and impact.

  • ICT infrastructure and skills development: The e-Business W@tch collects data about the adoption of ICT infrastructure in companies, the demand for ICT skills and abour firms' activities to develop the requested qualifications among its staff.
  • E-business activity: With respect to e-business activity indicators, the main difficulty is to obtain information about intensity of usage. It is comparably easy to ask enterprises whether they use certain e-commerce and e-business applications. However, when it comes to assessing the relative importance of these processes and activities (for example, online sales measured as a share of total sales), most companies do not have this information readily available, or refuse to provide information. For this reason, the e-Business W@tch has adopted a pragmatic approach and works with proxies (e.g., asking for percentage ranges rather than for exact percentages). 
  • E-business impact: Measuring impacts of e-business on enterprises continues to be the area which is most difficult to measure with quantitative metrics. A major difficulty is that it is impossible to isolate e-business activities as potential factors of influence from other factors (such as for instance the general economic conditions, or management issues in general). 

For a list of indicators see The selected indicators for the e-Business Survey 2003...

 
 
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  Legal notice - The information on this site is subject to a disclaimer and a copyright notice
The e-Business W@tch is being implemented and operated by empirica Gesellschaft für Kommunikations- und Technologieforschung mbH (Bonn)
in co-operation with DIW Berlin - German Institute for Economic Research and Databank Consulting spa (Milan), Berlecon Research,
IDATE, PLS RAMBØLL Management, and Saatchi & Saatchi Business Communications